See Exactly How to Use AI to Grow Your Business
I'm on a mission to build my second 7-figure business in less than 18 months — using AI as a core part of how I do it.
And this time, I'm sharing the process.
Join the Entrepreneur AI Lab waitlist and get behind-the-scenes access to the prompts, tools, workflows, experiments and systems I'm actually using to build the business.
If 1,000 entrepreneurs join the waitlist, I'll open the Lab in October.
Can an entrepreneur use AI to build the same scale of business with dramatically less time and headcount?
That is the experiment the Entrepreneur AI Lab is designed to test.
I don't want to teach this after the fact.
Most business courses are created after someone succeeds. They look backwards and tell you what supposedly worked.
I want to do something different.
I'm building my second 7-figure business right now. And AI is becoming part of how I research opportunities, develop offers, create content, generate leads, sell, follow up, analyse data, automate work and operate the business.
So instead of coming back 18 months from now with a polished case study — I want to let you watch the process while it's happening.
If It Works, I'll Show You How. If It Doesn't, I'll Show You What's Next.
Every experiment will be shared honestly — what worked, what flopped, and what I changed as a result. Members get behind-the-scenes access to the real wins, the useful failures, and the next moves they spark.
- The actual prompts I use
- AI tools I test
- Lead generation experiments
- Marketing and content systems
- Sales and follow-up workflows
- AI agents I build
- Business automations
- Research and strategy processes
- Business operating systems
- Lessons from experiments that fail
- Step-by-step implementation guides
- What I'd do differently next time
No theory. No pretending every experiment works. No gatekeeping the useful parts.
You'll see what I'm testing, what works, what doesn't and what I change next. Then you can decide what makes sense to implement in your own business.
Real experiments. Real results. Shared as they happen.
I need 1,000 entrepreneurs to say yes.
I don't want to build something entrepreneurs don't need.
So before I open the Entrepreneur AI Lab, I'm looking for 1,000 entrepreneurs who want to build smarter with AI.
If we reach 1,000 on the waitlist, I'll open the Lab in October 2026.
I've done this once. I'm doing it again — out loud.
I’ve navigated one major technology shift to build a 7-figure business. Now I’m doing it again with AI.
I’m Resa Gooding — entrepreneur, business strategist, former HubSpot leader, educator and founder of multiple businesses.
The first time I built a 7-figure business, I had to learn an entirely new technology and, more importantly, a new way of thinking about how businesses grow.
Back then, that shift was Inbound Marketing and HubSpot. I had to learn how a new CRM and a completely different approach to marketing and sales could change the way we attracted customers, built relationships and grew a business.
I didn't just learn the technology. I built a business around it.
That company reached seven figures in three years and grew to a team of 26 people.
So today, as AI changes how we build and operate businesses, I find myself in familiar territory.
There’s a new technology to master. There’s a new way of thinking required. And once again, entrepreneurs have an opportunity to fundamentally rethink how businesses are built.
We’re already seeing entrepreneurs build businesses faster, with smaller teams and capabilities that would have required far more people and resources just a few years ago.
The problem isn’t necessarily access to AI. It’s having a clear path for how to actually use it to build a business.
That’s the experiment I’m taking on myself. My goal is to build my second 7-figure business in less than 18 months with one additional team member, better systems and a whole lot of AI.
But I don’t want to disappear for 18 months, hit the goal and then come back with a polished course telling you everything I did.
I want to invite you in while I’m building it.
Because AI is changing too quickly for us to wait. New tools will appear. Models will improve. Agents will become more capable. Some experiments will work brilliantly. Others will fail. And some of the things we build today may need to be completely rethought six months from now.
Inside the Entrepreneur AI Lab, I’ll show you what I’m implementing in my businesses and why. We’ll test ideas in real time. You’ll be able to implement them in your own business, ask questions when you get stuck, share what you’re discovering and learn from what other entrepreneurs in the Lab are seeing too.
Not after the story has been written. While we’re writing it.
Teaching people how to turn new technology into something practical has always been part of what I do. Over the summer, I created an AI Literacy Course for entrepreneurs, spending three months helping business owners move beyond simply experimenting with AI and start applying it to real business problems. We explored everything from building websites and sales systems to marketing, automation and the everyday work of running a business.
I also created the AI for Teachers Workshop, helping educators understand how to practically and responsibly use tools including ChatGPT, Claude and Gemini to support their teaching and prepare for a changing classroom. And through my coaching and consulting work, I’ve worked directly with entrepreneurs and business leaders to turn ideas into offers, improve sales and marketing, build better systems and use technology to grow their businesses.
Because I know what it feels like to look at a new technology and realize that learning the tool isn't enough. You have to rethink how you work.
That was true when I built my first 7-figure business around HubSpot and Inbound Marketing. I believe it's even more important with AI.
And I'm not positioning myself as someone who already has every answer. I'm an entrepreneur doing the work alongside you — with the experience of having built and scaled before, and the willingness to show you what happens this time without hiding the messy parts.
You’ll see: what I test, what works, what doesn’t, what I abandon, what I pivot to, and what actually moves the business forward.
Then we’ll work together to figure out how those lessons can be applied to your business.
Because the goal isn't for you to sit on the sidelines and watch me build another 7-figure company. It’s for us to create a clearer path for what building a business with AI actually looks like — and give you the tools, systems and community to build yours too.
Tell me where you are — and what you want AI to fix.
Your answers shape what gets built inside the Lab. Four short questions, under two minutes.